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irivers monster talent search begins
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| (Friday, 25 July 2008) Written by Maria Gioffre |
iriver are returning to the studio with a monster competition designed to unleash a thrilling new batch of young Australian talent.
Following the success of local indie group Dukes of Windsor’s smash hit single ‘The Others’ in 2007 (a venture proudly funded and supported by iriver) the creative cultivators at iriver and talent scouts at Taboo are chomping at the bit as they prepare to launch a competition to discover the next batch of budding video music directors and musicians.
“The brand’s priority has always been to give something back to the audiences who have supported us,” enthused Malcolm Kennedy, Managing Director of CR Kennedy the official Australian distributors of iriver. That’s why iriver are keen to get their hunting caps on and begin the search for the next breed of creative genius “It’s what fans have come to appreciate and expect from iriver; an innovative brand that supports music junkies to do what they like,” said Malcolm.
So here it is, a search with a difference, and a competition based around a monster name ‘Harold’.
Harold wasn’t always a monster, but became one by trying so hard to fit in that he stopped being himself and became just like everyone else (see image at the bottom right of this page). He is the poster boy for an initiative that encourages participants to think outside of the box and submit entries with a difference.
If you’re curious about Harold and want to know what it’s all about, don’t do the hokey-pokey, just log onto the website which is launching on August 1st and have a little read, it’s an interesting story.
Entries close on November 5, and a monster party will be held on November 12 to announce the winners in both the music and video clip category that will then be produced and used in a national advertising campaign for the new iriver E100 unit.
Further information about the competition, products, opportunities and prizes will all be available on the website, so keep your eyes and ears open, as we prepare to witness the birth of something truly new and different.
The iriver E100 is now available in 2GB, 4GB and 8GB at JB Hi Fi stores nationally. Prices begin at $99. For more information please visit www.ivemadeit.com.au.
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