Melbourne entrepreneur Justin Snyder has put a new twist on the traditionally unfashionable

bum bag, helping festival lovers across Australia keep their hands free and their belongings safe with his eco-friendly fashion label Happy Cow.

Established in 2004, these designer belts bags are available in various styles and sizes, offering a range of storage solutions for this music festival season.

“With Big Day Out and Future Music Festival all coming up, festival goers need a way to carry these belongings and still keep hands free,” said Justin.

“The bags fit to the waist and are close to the body so they are very secure as opposed to a handbag,” he said.

With a vision to merge business with ethics, these belt bags are made from 100% recycled leather, making them perfect for the environmentally concious.

Happy Cow is available from  www.happycow.com.au and selected retailers cross Australia.