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Worn Free - They’ve Given you the Shirts Off Their Backs
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| Written by Danielle |
| Worn Free They’ve Given you the Shirts Off Their Backs.
Launched in 2005, Worn Free is a rock and roll vintage t-shirt label with a simple mission: to resurrect the coolest shirts of all time.
Worn Free reproduces original tees famously worn by such rock legends as John Lennon, Joey Ramone, The Doors, Frank Zappa, Blondie’s Debbie Harry, Gram Parsons, Johnny Ramone and Joan Jett. 2008 - Worn Free will begin its rock n’ roll assault on Australia.
Celebrating punk fury, hippie utopianism, psychedelic excess and art-pop whimsy – not to mention the eye-popping graphics of celebrated artists like John Van Hamersveld – Worn Free shirts express the insurrectionary spirit of rock and roll in all its forms. The creators of Worn Free have spent over a decade combing worldwide photo archives of music and style icons, learning what they’ve been wearing and bringing it straight to you. In the process, Worn Free have built an extraordinary collection of images – which continues to grow every day.
Emblazoned with slogans and images that form a secret history of cool, Worn Free t-shirts aren’t just fashion statements – they’re cultural signposts, part of a revolutionary past that laid the groundwork for modern pop culture … which makes them every bit as relevant today as they were in the turbulent, boundary-smashing ’60s and ’70s.
That’s why you’ll see Worn Free shirts adorning today’s trendsetters – like Jennifer Aniston, Desperate Housewives’ Teri Hatcher, The O.C.’s Mischa Barton, new Superman Brandon Routh, Pearl Jam’s Eddie Vedder, Steve Jones (Sex Pistols, “Jonesy’s Jukebox”), buzz band The Kaiser Chiefs, rising star Sienna Miller, country phenomenon Keith Urban, Heather Graham and many others.
Worn Free believes passionately in giving credit where credit is due - the tag inside each shirt is a sticker resembling a backstage pass, featuring either a photo of a rock star wearing the original shirt or a rendering of the design, with information documenting its initial date, artist and venue.
But despite their stellar images, these are no museum pieces. Made of fine, luxuriously soft cotton, Worn Free shirts are also decadently comfortable – and fit like your old favourites the first time you slip them on. The Worn Free collection will be available in Australia from February and is to be stocked nationally in some of the country’s leading boutiques including Incu in Sydney; Maple in Melbourne and Glue stores nationwide. Worn Free – be part of the story.
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