Box Fresh
 May The Fluff Be With You
With Superbowl drawing closer and closer, American football fans count down in anticipation to the big event. Advertising enthusiasts are also getting ready, with the best ads of the year usually aired during the event. Due to the massive numbers the game attracts, advertising for 30 second spot can cost around $3 million dollars, or $100,000 a second, meaning agencies bring their A-game on the night. Companies also release ‘teaser ads’ in the lead-up to the big spot, with Volkswagen this year kicking off with The Bark Side, a cute as hell video continuing the company’s widely successful Star Wars theme from last year with a chorus of dogs barking the movies’ music. The spot was directed by Keith Schofield, who's done a range of music videos (including that weird Duck Sauce one). Check out the spot on YouTube. The big game happens Feb 5, so find a good ad blog and get the hot wings ready.
Making History
The FWA (Favourite Website Awards) recognises the best sites on the Internet with daily, monthly and yearly awards. The site voted the best page of 2011 The Museum Of Me, which was made for Intel. The webpage, created by Japanese agency Projector Inc, allows users to view their Facebook content in a new way. It compiles your pictures, comments, locations and friends and walks you though a virtual gallery containing them all. It’s pretty narcissistic, but judging by its popularity, pretty on point. Visit the ‘museum of you’ by heading to museumofme.intel.com.
Cryptonomicon-And-On
If one of your New Year’s resolutions was to learn a new skill, and you have an interest in the internet (who doesn’t) then it’s worth your while to check out Code Year; a free course that promises to teach users enough code to build apps and websites by the end of 2012. The venture comes via codecademy, a New York start-up, and sets weekly tasks for students to complete. So far 369,788 (and counting) users have signed up for 2012, including the mayor of New York, Michael Bloomberg. You’ve still got enough time to get started this year with only four tasks set so far, so head to codeyear.com to sign up.
 Fat Tony Will Eat Your Frosties
Ron English is still in the vinyl toy game and has a new figure coming out soon. Fat Tony shares a very striking resemblance to Frosted Flakes’ Tony The Tiger and is no doubt a comment on the sugar-rich contents of many cereals. The tubby little fella will be released in an edition of five hundred, with a couple of extra special editions limited to one hundred. Ron recently planted fake cereal boxes in supermarkets throughout America with names like Sugar Diabetic Bear, Sugar Frosted Fat and Cereal Killer. No word on a release date yet, but keep an ear to the ground if a comical fat tiger is just what your collection is missing.
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