for independent musicians, bands and creative businesses

The Music Business Workshop run by Mustang Promotions provides a workshop alternative for independent artists who are a little unsure as to what to do next or need some direction to discover the untapped resources in their network.

The Independent Workshop covers:
Organising the band from a business perspective - Establishing what needs to be implemented to create the business.
Project Planning – Brainstorming all the ideas, goals and objectives you have as an independent artist, and putting them in a project format to establish priorities.
Project Mapping – After establishing what you would like to achieve, putting these goals into a project map which details all the tasks that need to be done to achieve these objectives.
Prioritising – Working out which projects need to be done urgently and which ones can or need to wait.
Resources – Once all the objectives and tasks are worked out, the next step is to work out what resources you already have and what you need to gather together.
Once we have completed the workshop, we will have created a document that contains an overview of your music business, where you want it to go and what you need to do to make that happen.  This is the start of your business plan.  Essentially this will provide you with a starting point which you can start to work on yourself, whilst figuring out what people you need on your team to help you succeed.

The cost of the 1-on-1 workshop is $200 (+ GST) and runs for between 2 and 4 hours, depending on your needs.  If you’re a band, the whole band can attend the workshop, or you can come on your own.  Email/phone support is provided after the workshop in case you need any clarification in any areas.

The workshop is run in a format that is easy to understand and the purpose is to assist you with putting a business framework around your music business, in a language and with tools that are easy to use and relevant.

Unlike music conferences, speaking events and presentations, this workshop is a 1-on1 format specific to your needs and your objectives.  It follows a very loose formula which is designed to help you understand the business aspects of your music, and provides you with a platform to move forward in creating a sustainable music business.  The post workshop support ensures that you have understood all the concepts and can confidently take your music business in a new direction.

For the special introductory price of $200 (+GST) you get a personalised plan, specific to your needs.  If you’re a 5 piece band, that’s just $20 each and if that doesn’t convince you, next time you charge $10 entry to a show or sell  CD and hang on to the income from the 20.  There’s $200 and you can book in for the workshop.  

Don’t waste that $5000 - $20,000 you spent making that CD, make it work for you, and doing this workshop is the first step.

To find out how your personal Music Business Workshop can benefit you, call Mustang Promotions on 0408887106 or email .

For various fact sheets about improving your music business, sign up for our newsletter at www.myspace.com/mustangpromotions

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